NEW YORK (Billboard) - Cash Money/Universal Motown has launched a mobile subscription robert William Service to deliver ringtones, graphics, videoclips, text alerts and contest opportunities to fans of label artists wish Lil Wayne, the Hot Boys and Birdman, Billboard has conditioned.
Cash Money Mobile will toll $9.99 per calendar month, which will be charged directly to a user's phone poster. Universal kicked off the program with a easy launch in June, about the release of Cash Money breadwinner Lil Wayne's chart-topping "Tha Carter III." Since then, subscribers have had accession to a dozen single ringtones that comprise second edits, remixes and alternate takes of album tracks.
The content is delivered by mobile content distributor m-Wise, which meat hooks up carriers Sprint, T-Mobile, Verizon Wireless, AT&T, Alltel, Boost & Suncom via its MOMA Service Delivery Platform. Universal previously has used m-Wise's services through online mobile entertainment platform Thumbplay.
Similar subscription programs are widespread with mainstream artists. Island Def Jam started its own IDJ Mobile subscription service this year.
"But this is Cash Money. It's a modest boutique radical of artists with a very similar fan stand," according to Kameo Carlson, senior vice president of digital patronage development for Universal Motown Republic Group (UMRG). "There's a core group of consumers that associate with the specific Cash Money brand." That core group helped make Wayne's "Lollipop" one of the first platinum-selling ringtones in the United States earlier this year.
According to Carlson, the company has not until now determined the number of subscribers wHO have signed up for the enterprisingness. But more than C,000 fans have subscribed to Lil Wayne's dislodge mobile fan club, which offers services like text updates.
/Billboard
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